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Niagen Bioscience will appeal the NAD’s decision regarding the wellness and beauty supplements.
March 17, 2026
By: Melissa Meisel
Following a challenge from Reus Research LLC, BBB National Programs’ National Advertising Division recommended that Niagen Bioscience, Inc. modify or discontinue certain express and implied claims for its Tru Niagen dietary supplement, including that it is “clinically proven to significantly increase NAD+ levels and help maintain them with daily use,” as well as additional claims linking increased NAD+ levels to a range of health-related benefits. NAD (nicotinamide adenine dinucleotide) is a ...
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